Strategy through production for Instagram, YouTube, and Spotify, reaching 100K+ prospective students globally.
Data-driven campaigns with +18% engagement in the first month.
Edited the university podcast for clearer storytelling and wider reach.
Tailored creative for international audiences and recruitment moments.
Scheduled and optimized content across channels for prospective students.
Signage and motion graphics for Waterloo's large OUF booth, built to fill the space and draw visitors in.
Cohesive digital signage across a high-traffic fair footprint.
Graphics highlighting Waterloo's interdisciplinary programs.
Interactive visuals that kept the booth memorable on the floor.
Creative reinforcing innovation and forward-looking education.
A fast-paced Instagram reel for international recruitment, from trend research through edit to 5M views.
Aligned the concept with global student recruitment trends.
Concise composition built around five clear study-in-Canada reasons.
Pacing tuned for Instagram discovery and retention.
“He's a pleasure to work with—enthusiastic, creative, and detail-oriented on every project. His design and video skills are excellent, and he's a strong problem solver with innovative ideas.”
