GBDA Society ↗

Director of Content Development

The ultimate student society. As Director of Content Development, I led creative direction for the official student association behind Waterloo’s Global Business and Digital Arts program—growing community through events, social content, and brand identity across digital and print.

Timeline: 1-year term (promoted mid-term)
Tools: Figma, Illustrator, Premiere Pro, Instagram, LinkedIn
Team: Content team with society leadership

01 / What is GBDA Society?

The official student association for GBDA

The Global Business and Digital Arts (GBDA) Society is the official student association representing the University of Waterloo’s GBDA program. The society fosters community, professional development, and creative growth by hosting case competitions, co-op panels, networking events, and student showcases. It serves as a hub for collaboration, connecting students with peers, alumni, and industry professionals while amplifying the program’s identity on a global stage.

Students at a GBDA Society case competition event

02 / Director of Content Development

From social lead to creative direction

Starting initially as a Social Media Lead, I was later promoted within my term to lead content strategy and creative direction, oversee the full content lifecycle, and shape the society’s brand identity across digital and print. My work helps grow our community and engage members with impactful content.

GBDA Society programming and on-stage event moments

03 / Mini Case Study

Mosaic Innovation Design Challenge

As co-host of the program’s first-ever case competition, I helped lead one of our biggest events to date—which included overseeing marketing efforts and guiding the competition on stage.

120+

Participants

4

Universities

5

Industry Professionals

Event photography from Mosaic competition

Networking at Mosaic Innovation Design Challenge

04 / Social Media

Building a consistent brand voice

My team and I designed posts, stories, and reels which typically highlighted student work and upcoming events. This helped build a consistent, approachable brand voice resulting in measurable growth across our channels.

18%

and growing student engagement

200+ monthly

new followers across Instagram and LinkedIn

05 / Content

Instagram as the primary touchpoint

Instagram became the main channel for showcasing student work, promoting events, and reinforcing GBDA Society’s visual identity. Tap through to see the live feed.