Today at 10:41 AM

It's nice to meet you 👋

Product Designer · Global Business & Digital Arts @ Waterloo

I’m David Lam. I was born and raised in Scarborough, a district of Toronto known for its diversity where over 70% of residents are visible minorities.

Growing up there meant hearing five languages on a single bus ride, eating food from every corner of the world, and realizing early that inclusion isn’t just a design principle, it’s a way of life.

From volunteering in creative roles to leading teams, I’ve always chased stories that connect with people.

That perspective has shaped everything I do as a designer and storyteller today.

Skills & Tools

Design & Development

Product Design
UX/UI Design
Interaction Design
Prototyping
Figma
Webflow
HTML / CSS / SASS
Framer
Adobe Creative Suite

Marketing & Strategy

Brand Strategy
Content Strategy
Digital Storytelling
CMS Management
CRM

Research & Analysis

User Research
Journey Mapping
Competitive Analysis
Data-Driven Experimentation

Experience

Product Designer

May 2025 — Apr 2026

Tinybox Systems

Led product design, brand identity, and growth strategy for a cleantech modular housing startup.
Rebuilt the company website with streamlined user flows and clearer content hierarchy, increasing inbound lead conversions.
Built a cohesive brand identity system differentiating Tinybox in the sustainable housing market.
Generated $500K in sales within 12 weeks and grew a 5,000+ customer waitlist through 3D renders and storytelling campaigns.

Founder

Feb 2025 — Apr 2026

Oka Studios

Founded a digital design studio delivering brand identity, product design, and film production for startups and businesses.
Designed brand identity and logo for Moda, a YC W26 startup, producing an investor-ready visual identity.
Rebuilt the Graziani + Corazza Architects website, reflecting the firm’s portfolio and design philosophy.
Built end-to-end brand identity, logo, and website for Caen, a hair and lifestyle brand, from launch.

Director of Content Development

Jan 2025 — May 2025

GBDA Society

Directed content strategy and creative output across digital and print channels.
Redesigned brand identity across digital and print, driving 38% higher engagement.
Curated content for international audiences across Instagram, LinkedIn, and the GBDA newsletter.

Marketing Content Creator

Sep 2024 — May 2025

University of Waterloo Registrar’s Office

Built content strategies reaching 100,000+ prospective students, driving an 18% increase in social media following.
Produced content for “Reasons to Study in Canada,” a viral video garnering 5 million views.
Managed multi-platform social media campaigns and campus events, growing audience reach and student engagement.