Graziani + Corazza
Architects ↗

Product Design

Graziani + Corazza Architects is a renowned architectural firm, but their digital footprint didn't match their physical skyline. Their website was outdated and disjointed, failing to reflect the modern elegance of their buildings.

Timeline

3 weeks

Project Scope

This client project shifted me to go from Product Designer to Digital Architect. My goal was to modernize their entire web presence, creating a unified design system that mirrors the firm’s structural style and creates a polished, intuitive space for prospective clients.

Before

After

The Challenge

Core Principles of G+C

"We've always been known as one of the top arcitect firms in Toronto but we've always had clients mention that one our touchpoints being our website lacked that professional, elegant essence we're known for."

The "Unpolished" Gap

In architecture, perception is everything. G+C’s existing site lacked uniformity, making the firm look "less prepared" than competitors with slicker portfolios.

The Disconnect

Their buildings were modern and structured; their website was chaotic and dated.

The Friction

Clients struggled to navigate the portfolio, leading to missed opportunities to showcase relevant expertise and a lack of proessionalism.

How might we?

Translate the structural elegance and precision of G+C’s physical buildings into a digital interface that instills confidence in high-value clients?

As a devloper/client

Their buildings were modern and structured; their website was chaotic and dated.I want to quickly filter projects by type (e.g., High-Rise vs. Commercial), so I can assess if G+C is the right fit for my specific investment.

As a firm partner

I want a digital portfolio that looks uniform and pristine, so that I can present our work to stakeholders without apologizing for the website.

The Solution: A Digital Gallery

I approached the website redesign with the same principles used in architecture: Structure, Grid, and Light.

Navigation & Discovery
‍Streamlining the information architecture. I introduced clear, intuitive filtering systems that allow users to navigate the firm’s vast portfolio by sector and typology effortlessly. The content strategy moved from "hunting" to "discovering."

Lead by Design
‍The site minimized the use of strong heading and typography to let the architectural photography do the heavy lifting. The interface recedes, allowing the buildings to take center stage.

Impact

The redesigned site delivers a unified, modern brand presence, closes the competitive “polish” gap, and turns the portfolio into a clear business-development tool that improves navigation and strengthens client confidence.

Graziani + Corazza Architects ↗